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Our Authors

Dave Kaplan
Dave Kaplan

Dave has been building bricks and mortar businesses and start-ups for over 20 years. Until 2004, Dave had thought planning for death was morbid and uncomfortable. Then, his father was diagnosed with Parkinson's disease. Dave quickly realised that planning for end of life can actually be one of the most important and valuable gifts to loved ones.

Aaron Zelman
Aaron Zelman

Aaron's career has centred around helping Australians prepare for the legal, financial and logistical challenges that come with death. Aaron has authored books on Life Insurance and regularly presents to consumers on estate planning and life insurance.

Ariella Birnbaum
Ariella Birnbaum

Ariella arrived at Willed with extensive experience working in the not for profit sector. After the birth of her eldest child, she was quick to write her Will in order to ensure he would be taken care of if she was suddenly unable to do so. She is continually surprised by how many people don't have a legally valid Will and is passionate about ensuring everyone she knows has their affairs in order.

Rachel Hechtman
Rachel Hechtman

Rachel spent many years helping patients and their families stay fit and healthy through her training as an accredited practising dietitian. These days, Rachel loves supporting customers to make informed choices around end of life planning by heading up Willed’s customer support and uses customer queries as inspiration to inform her blogs.

Jordan Kaplan
Jordan Kaplan

Jordan is fascinated by Succession Law, particularly all things Wills and Estates. She is passionate about simplifying difficult concepts and looks forward to helping readers who are navigating the journey of getting their affairs in order.

Kevin Finn
Kevin Finn

Kevin is an accredited specialist in wills and estates law and holds a Master of Laws. Kevin's career spans estate planning, administration, and litigation. Kevin has a strong interest in the use of technology to provide for efficient and cost-effective estate management.

James Daniels
James Daniels

James Daniels is a Funeral Arranger at Willed. He works with Australian families to arrange direct cremations and prepaid funeral plans, guiding them through each step by phone and email so they can avoid the cost and formality of a traditional funeral home during an already difficult time.

Latest online guides

We understand that dealing with the practicalities of death can seem overwhelming and complicated. It's common to have some questions. That's why we have written these simple guides, minus the legal jargon.

Time to Include a Charity in your Will

Willed are encouraging Australians to create a better world with charitable giving in their Wills.

Aaron Zelman
The Complete Guide to Funeral Etiquette in 2025

Whether you're the grieving widow or an acquaintance of the deceased, these funeral etiquette tips will ensure that you don't make any gaffes during this difficult time.

Willed
The Complete Guide to Grief Counselling and Bereavement Services in Australia (2025)

Grief counselling and bereavement services in Australia are a great option for those dealing with grief from a loss. Check out this guide for helpful links.

Willed
Why Should you Have an Enduring Power of Attorney in Australia (2025)

An Enduring Power of Attorney allows you to appoint someone to manage your financial and health affairs if you lose mental capacity.

Dave Kaplan
Medical Treatment Decision Maker Explained (2025)

A medical treatment decision maker makes decision on your behalf when you lose the capacity to do so yourself.

Dave Kaplan
Letters of Administration in Australia: The Beginners Guide 2025

The complete guide to Letters of Administration will cover who can apply, when to apply and when you need a lawyer.

Dave Kaplan
Estate Planning Checklist in Australia (2025)

Here is a complete estate planning checklist in Australia for 2021. To learn more about estate planning, read more.

Dave Kaplan
Why More People Are Preplanning Their Funerals

From securing a good price to relieving the burden on loved ones, here are 4 reasons why preplanning your funeral is the best choice for your loved ones.

Dave Kaplan
No More Excuses: Why You Shouldn't Put Off Writing Your Will

It’s easy to say you’ll ‘just do it later’ and that ‘there’s no real rush’ to get your Will written. But here’s why putting off your Will is likely a bad idea (sorry to break it to you).

Ariella Birnbaum

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