About Willed

Because death is hard enough already.

We’re an Australian team helping families through Wills, funerals and probate. Built quietly since 2020. Run by people who pick up the phone.

Origin

Started in Melbourne, in 2020.

Too many Australians were leaving this stuff undone. Not from laziness or denial. The system around dying, with its Wills, probate, and funeral arrangements, was paperwork-heavy, jargon-thick, and built for the worst day of your life.

Dave, Aaron and Tim thought there was a calmer version. So they built one. A Will you can write in 20 minutes. Probate at a fixed fee, prepared by lawyers on staff. A funeral arranged by phone, with no upsell at the chapel door.

Six years on, we’ve helped tens of thousands of families put things in order. The work has never felt routine.

How we operate

Three things we hold to.

You’ll talk to a person.

No bots, no scripts, no waiting on hold. We pick up because someone in your shoes deserves a person on the other end.
Our prices stay put.

The figure we quote is the figure you pay. No upsells, no last-minute additions, no commissions paid to staff.
We sweat the legal detail.

Wills built by lawyers, kept current with changes in state law. The careful, quiet work that keeps things uncontested.

Founders

The three who started this.

Dave Kaplan

Co-founder, Joint CEO

Twenty years building bricks-and-mortar businesses and start-ups. Came to end-of-life planning after his father’s Parkinson’s diagnosis showed him it’s one of the most valuable gifts you can leave the people you love.
Aaron Zelman

Co-founder, Joint CEO

His whole career has been about preparing Australians for what comes with death: the legal, the financial, the logistical. Has authored books on life insurance and presents regularly on estate planning.
Tim Glasson

Co-founder, Head of IT

Designed, engineered and shipped the first version of Willed end-to-end. Willed runs on what he built.