Because death is hard enough already

At Willed, we make end-of-life planning simple, affordable and accessible for all Australians.

Whether it's for the sake of your loved ones or for your own peace of mind - Willed is on a mission to dial down the devastation of a poorly planned death through guidance, expertise and care.

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Created by lawyers and tech experts, but most importantly, real people.

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Dave Kaplan

Co-founder, Joint CEO

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Aaron Zelman

Co-Founder, Joint CEO

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Tim Glasson

Co-founder, CTO

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Ari Morris

Head of Legal & Willed Law

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Kerry Pham


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Jenny Pham


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Gemma Erdelyi-Gotz


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Ariella Birnbaum

Marketing & Operations Manager

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James Daniels

Funeral Arranger

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Vicki Gattringer

Funeral Arranger

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Marty Zaidenberg

Head of Partnerships

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Jess Roche

Account Manager

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Rachel Hechtman

Customer Support Manager

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Leonie Kaplan

Customer Support

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Ersen Sari

Software Engineer

We're a phone call away

Need a hand? Our friendly team are here to help from 8:30am to 7pm (EST), 7 days a week.

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