Because death is hard enough already
At Willed, we make end-of-life planning simple, affordable and accessible for all Australians.
Whether it's for the sake of your loved ones or for your own peace of mind - Willed is on a mission to dial down the devastation of a poorly planned death through guidance, expertise and care.
Created by lawyers and tech experts, but most importantly, real people.
Dave Kaplan
Co-founder, Joint CEO
Aaron Zelman
Co-Founder, Joint CEO
Tim Glasson
Co-founder, CTO
Ari Morris
Head of Legal & Willed Law
Kerry Pham
Lawyer
Jenny Pham
Paralegal
Gemma Erdelyi-Gotz
Paralegal
Ariella Birnbaum
Marketing & Operations Manager
James Daniels
Funeral Arranger
Marty Zaidenberg
Head of Partnerships
Jess Roche
Account Manager
Rachel Hechtman
Customer Support Manager
Leonie Kaplan
Customer Support
Ersen Sari
Software Engineer
We're a phone call away
Need a hand? Our friendly team are here to help from 8:30am to 7pm (EST), 7 days a week.